Wednesday, February 17, 2021
By Nathan Rubbelke – Reporter, St. Louis Business Journal
Feb 18, 2021 Updated Feb 19, 2021, 6:55am CST
When Nick Ragone joined Ascension in 2014, the St. Louis-based health system was focused on creating a more integrated operating model.
Key to that effort was a national rebranding to include the unified Ascension name on all of Ascension’s local health systems and locations. It’s an effort of which Ragone has been at the forefront of in his role as executive vice president and chief marketing and communications officer for the nonprofit Catholic health system with more than 2,600 sites of care.
Today, Ascension’s rebranding initiative is about 95% complete.
“To our knowledge, it’s the largest ever rebrand in the health care space,” Ragone said.
Ragone has also helped spearhead the Ascension Charity Classic, a senior professional golf tournament set to hold its inaugural event later this year at Norwood Hills Country Club. Net proceeds from the event will go to local charitable organizations.
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